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Taobao Flash Shopping Alliance Ele.me's daily orders exceed 40 million

Taobao Flash Shopping Alliance Ele.me's daily orders exceed 40 million

News2025-05-27

Taobao's instant e-commerce is developing rapidly.

Just now, Taobao officially announced that in less than a month, the daily order volume of Taobao Flash Shopping and Ele.me has exceeded 40 million. Among them, non tea beverage orders accounted for 75%, and the growth of non meal category orders far exceeded expectations. During this period, the on-time delivery rate of Taobao flash purchase orders reached 97%, ensuring a high level of high-quality fulfillment while experiencing rapid growth in orders.

Source: Taobao official account
It is reported that on April 30th, Taobao announced that it would officially upgrade "Hourly Delivery" to "Taobao Flash Purchase", with Ele.me focusing on ensuring food delivery services. In this upgrade, Taobao Flash Shopping and Ele.me focus on consumer welfare and heavily subsidize users. Merchants in cities across the country have signed up enthusiastically, and the full launch scheduled for May 6th has been moved up to May 2nd.

After the launch of Taobao flash purchase, multiple brands have created considerable business growth space. from April 30th to May 5th, Taobao Flash Shopping achieved a breakthrough of 10 million daily orders in just 6 days, and many food, tea, and other brand stores saw an increase in business.

Image source: Are you hungry
On May 1st, just 24 hours after the launch of Taobao flash purchase, the order volume of Nayuki's tea on the Ele.me platform skyrocketed by over 200% year-on-year. The manager of the Naixue store in Chuhe Han Street, Wuhan, introduced that the order volume has increased nearly three times compared to normal days since the integration of Taobao flash purchase. On May 2nd, on the first day of the full launch of Taobao flash purchase, the multi city delivery orders of the new tea drink brand Jasmine Milk White increased, selling 100000 cups of Jasmine Milk White and 100000 cups of Matcha White in one day. Li Hao, the operation manager of Jasmine Milk White Line, believes that the collaboration between Taobao Flash Shopping and Ele.me can help brands improve operational efficiency and profitability, and provide consumers with a better consumption experience.

Image source: Taobao
The original milk tea brand Bozhu Gong's orders on Taobao flash purchases are constantly breaking historical peaks. "We have seen a 180% increase in new customers on Ele.me and a month on month growth of over 160% in new members. Breaking through the peak every day is unprecedented!" The person in charge of Bozhu Gong's food delivery business believes that the ecological synergy between Taobao and Ele.me will transform the brand and attract more consumers.

It is worth mentioning that not long ago, during the Q4 conference call of Alibaba's 2025 fiscal year, Jiang Fan, CEO of Alibaba's e-commerce business group, revealed that Taobao flash purchases have exceeded the platform's expectations in terms of scale growth and efficiency performance. Jiang Fan believes that if instant retail services can be established on Taobao App, it will improve Taobao's activity and user base in the long run. At the same time, the platform also sees the possibility of combining far-field and near-field e-commerce in the future.

We also see great potential in the combination of instant retail and e-commerce, so in the future, we will firmly invest in this field and strive to convert more Taobao users into instant retail users. In the long run, we will actively invest in this new business, which will also upgrade our business model, "said Jiang Fan.

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Taobao Flash Shopping Alliance Ele.me's daily orders exceed 40 million