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Introduction to Procedures, Application Process, and Precautions for Selling Alcohol on TikTok

Introduction to Procedures, Application Process, and Precautions for Selling Alcohol on TikTok

Help Center2025-12-15

Opening a liquor store on the TikTok platform not only allows you to leverage TikTok's massive traffic for sales growth but also enhances brand influence through short videos and live streaming. However, establishing a liquor store requires adherence to specific procedures and processes, along with attention to relevant considerations.

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Original Content:
I. Required Procedures for Opening a Liquor Shop on Douyin

Translated Content:
I. Required Procedures for Opening a Liquor Shop on TikTok

business license
The merchant must provide a business license of a limited liability company, and the business scope must include food sales, prepackaged food sales, or beverage sales.

The business license must be valid and not listed in the abnormal business operations directory.

Food Business License or Prepackaged Food Filing:
The sale of alcoholic beverages requires obtaining a food business license or completing the prepackaged food registration.
The specific required documents may vary depending on the region and policies. It is advisable to consult the local food safety supervision and management department.

Alcoholic Beverage Product Quality Inspection Report:
Provide quality inspection reports for the alcoholic beverages sold to ensure compliance with national and industry standards.

Brand Licensing and Trademarks:
If selling branded alcoholic beverages, it is necessary to obtain the corresponding brand authorization and provide the trademark registration certificate or trademark authorization letter.

Store Type Requirements:
Wine shops can only apply for business store, specialty store, franchise store, or flagship store types.

Margin:
TikTok requires a deposit of 150,000 yuan for the alcohol category.
II. Application Process
Register a TikTok account and activate the Shop feature
Register an account on the TikTok app and enable the shop feature in the settings.
Fill in the store information, including the store name, avatar, background image, etc., ensuring it aligns with the characteristics of the liquor store.
Prepare and submit the qualification documents:
Prepare the required qualifications such as the business license, food business license, quality inspection report, and brand authorization letter as per the aforementioned procedures.
Submit a whitelisting application on the TikTok Shop platform and upload the relevant qualification materials.
Awaiting review:
After submitting the application, the TikTok platform will review the qualification materials. The review process typically takes 1-2 business days.
Merchants must keep their mobile phones accessible to receive notifications regarding review results.
Pay the deposit:
After approval, merchants must pay a 150,000 yuan deposit as required by the platform.
List and operate products:
After paying the deposit, merchants can list alcoholic beverages in their stores.
Perform operations such as product description, price setting, and image uploading to ensure the information is accurate and error-free.
Utilize TikTok's short videos, live streaming, and other features for product promotion and sales.
III. Precautions
Comply with platform rules:
Merchants must strictly comply with the relevant rules and policies of the TikTok platform, such as the "0-Cost Entry" Trial Operation Guidelines for TikTok E-commerce Merchants and the Beverage Industry Management Standards.
Avoid posting prohibited product information or false advertising to prevent penalties on the store.
Ensure product quality:
The alcoholic beverages sold must comply with national and industry standards to ensure reliable product quality.
Provide accurate product information and images to avoid misleading consumers.

Utilize the data analysis tools provided by the TikTok platform to monitor store operational data and adjust operational strategies promptly.
Focus on after-sales service:
Provide high-quality after-sales service, including handling returns and exchanges, as well as responding to customer inquiries.
Promptly address customer complaints and disputes to maintain the store's positive reputation.
To open a TikTok liquor store, certain procedures and processes must be followed, along with attention to relevant matters. By preparing complete qualification materials, complying with platform rules, ensuring product quality, and optimizing store operations, merchants can smoothly join the TikTok platform and achieve sales growth.

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Introduction to Procedures, Application Process, and Precautions for Selling Alcohol on TikTok