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How to Improve the Experience Score for New Douyin Store Merchants?

Help Center2025-12-24
1. How to Improve the Experience Score for New Douyin Store Merchants?

To improve the merchant experience score for new Douyin stores, the primary task is to ensure that the quality of the products sold matches their descriptions and is of superior quality. This serves as the foundation for earning high customer ratings and the starting point for building brand credibility. Merchants must rigorously vet their supply chains and collaborate with reliable suppliers to jointly safeguard product quality.

2. What are the key factors to focus on to improve the experience score?

In addition to product quality, exceptional customer service is equally crucial. Businesses should promptly respond to customer inquiries and effectively handle after-sales issues, earning trust and satisfaction through attentive and considerate service. Furthermore, fast and accurate shipping and delivery services are key to enhancing customer goodwill. Partnering with a reputable logistics company ensures that products are delivered on time and safely to customers.

Meanwhile, the design of the store page and the simplification of the shopping process should not be overlooked. A clear, well-organized store page, paired with high-quality and aesthetically pleasing product images, detailed product descriptions, and convenient payment methods, can significantly enhance the customer shopping experience, thereby attracting more customers to stop and become loyal fans.

To improve the merchant experience score on Douyin Shop, it is essential to focus on multiple aspects such as product quality, customer service, shipping and delivery, as well as store page design and the shopping process. Only by comprehensively enhancing the customer experience can businesses stand out in the fiercely competitive market and win the favor and praise of customers.

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