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Massive promotion of products by Qianchuan may only be available for global promotion. It is recommended that merchants migrate as soon as possible

Massive promotion of products by Qianchuan may only be available for global promotion. It is recommended that merchants migrate as soon as possible

News2025-03-19

Juliang Qianchuan announced that it will upgrade 100% of its product customer base to use "Product Global Promotion" within this year. This means that "global promotion of commodities" will become a must for merchants to push commodities in Tiktok, which will make it easier and more efficient for merchants to launch products, and also make business more certain.

Product Global Promotion "is a product launched by Juliang Qianchuan last year, which aims to optimize the overall payment ROI of products. It can provide dual engines for shelf and content growth, ensuring that the overall payment ROI of products is achieved while maximizing the transaction volume. According to the platform, since September last year, "product wide promotion" has become the preferred product for promoting products. As of now, over 70% of stores prioritize using 'product wide promotion' when promoting products.

As the main product promoted by the platform, "Product Global Promotion" not only absorbs the advantages of "standard promotion", but also has the "privilege" of being the first to use the cutting-edge technology resources and advanced functions of Qianchuan's product promotion. In terms of running volume, advertising efficiency, and overall GMV improvement, it will provide the greatest assistance to merchants.

In terms of advertising effectiveness, opening stores that use "product wide promotion" can increase overall GMV by 20% to 30%. This is mainly due to its advantage of "24-hour transactions", which allows the system to continuously increase transaction volume without the need for merchants to monitor the market. At the same time, its ability to capture both content and shelf traffic also drives businesses to efficiently leverage more natural traffic. In addition, the graphic and textual material placement function of "Product Global Promotion" is also undergoing internal testing. After its launch, it will further expand the placement scenarios to meet the diversified placement needs of merchants.

In terms of material exploration, the "Product Global Promotion" material exploration ability has been upgraded, showing stronger running volume and better starting volume. After upgrading the underlying capabilities of the system, it effectively ensures that each material can fully explore traffic, unleash the maximum potential of materials, and improve the efficiency of obtaining traffic. Data shows that merchants who use "product wide promotion" have a 7% higher upload rate for new materials than those who use "standard promotion". In the process of using "product wide promotion", merchants use "material follow-up" to further accelerate the volume effect of new materials and leverage more traffic.

In addition, 'product wide promotion' greatly improves the efficiency of advertising and makes the operation simpler. Merchants use the 'Product Global Promotion' single plan to support multi product/multi material hosting, allowing the system to automatically explore traffic and significantly reduce operational steps. In order to provide merchants with higher exploration space for running volume, Jiliang Qianchuan has also increased the original limit of 100 pieces of material that can be submitted for a single product to 500 pieces, and will further increase the limit of material that can be submitted in the future. At the same time, 'Product Global Promotion' also provides merchants with ROI full cycle guarantee services to meet the ROI needs of different growth stages of products, in order to maximize the scale of product transactions.

To encourage merchants to use "Product Global Promotion" as soon as possible, Juliang Qianchuan will also launch a "Moving Tool", which can efficiently complete the migration from "Standard Promotion" to "Global Promotion" without manually rebuilding the plan.

At present, e-commerce advertising is transitioning from "manual optimization" to "intelligent advertising". Juliang Qianchuan suggests that merchants should use "product wide promotion" as soon as possible in all product promotion scenarios. from the perspective of the platform, this is the inevitable trend of platform technology upgrading; from the perspective of merchants, it is an excellent opportunity for them to reduce costs and improve efficiency, accurately reach target customer groups with better costs and higher efficiency, and unleash the potential of their products.

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Massive promotion of products by Qianchuan may only be available for global promotion. It is recommended that merchants migrate as soon as possible