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Tiktok E-commerce added gift giving function to open internal test of some products

Tiktok E-commerce added gift giving function to open internal test of some products

News2025-02-19

Tiktok e-commerce has recently tested the gift sending function. Tiktok e-commerce users can select products that support gift giving online and give and share them to designated friends. After a friend opens the gift, he or she fills in the receiving address, and receives the gift, the gift is received. It is reported that this feature is gradually being opened for merchants to use.

After experiencing this function, Tech Planet found that the gift giving function of Tiktok e-commerce in this test was similar to that of previous e-commerce platforms such as WeChat stores and Taobao.

The playing process of Tiktok e-commerce gift giving is as follows: the user clicks "to give gifts" on the details page of gift giving products, places an order for products (no need to fill in the address of the giver), customizes gift cards and shares them with a friend. The friend opens the card or shares the password, fills in the address and clicks "accept the gift".

It should be noted that the receiving information is not visible to the gift giver; After the gift is successfully received, the recipient can view the order details, initiate a private chat with the gift giver on the website, and only the recipient can initiate after-sales service.
The valid collection time for gift giving orders is within 24 hours after successful self payment. If the gift is not collected within the time limit, the order will be automatically cancelled and the gift giver will be refunded the original way.

It is reported that the gift giving function of Tiktok e-commerce is currently in the internal testing stage, and the products are selected based on the comprehensive uation of various factors such as product category, reputation, service, sales volume, etc., so it may occur that only some products in stores can participate in gift giving activities.

On the whole, Tiktok e-commerce launched the gift giving function this time, which is another important layout on the e-commerce socialized track. In the current fiercely competitive e-commerce market, tapping into social potential has become the key for major platforms seeking breakthroughs. Tiktok has a huge user base and an active social ecology. The introduction of gift giving function can closely combine users' social interaction with e-commerce consumption.

In addition to Tiktok, since the beginning of this year, various Internet platforms have launched gift giving functions, including Taobao, WeChat and JD. from the perspective of product form, each company has similar gift giving functions and attempts to leverage incremental consumption through social relationship chains. This is because social interaction is deeply integrated with e-commerce shopping, making gift giving a natural social behavior rather than just a shopping function, which can also attract more users and merchants.

From the perspective of effectiveness, the gift giving function has brought new increments to businesses. Dongfang Zhenxuan revealed that on January 20th alone, the sales of its WeChat store exceeded 1 million yuan, with 80% of the sales coming from the gift giving function. According to data provided by Taobao's Upward View News, after the launch of Taobao Gift, the transaction volume of hearing aid products increased by more than 50% month on month, and the sales of hair dye also increased by nearly 50% month on month.

It can be foreseen that the gift giving function in e-commerce will create a new wave in the field of social e-commerce, bringing more surprises to users and merchants.

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Tiktok E-commerce added gift giving function to open internal test of some products