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Tips for increasing the reading volume of Xiaohongshu notes

Help Center2025-09-15
To increase the reading volume of Xiaohongshu notes, the following strategies can be adopted:

1. Optimize the title:
The title is the key to attracting users to click. The title should be concise and clear, highlighting the theme, while considering the user's search habits and needs. You can use popular keywords, but don't over stack them to avoid being seen as maliciously brushing rankings. In addition, avoid using overly exaggerated titles or titles that do not match the title, in order to avoid damaging user experience and account weight.

2. Choose the appropriate cover image:
The cover image is one of the important factors that determine whether the user clicks. Choosing high-definition, beautiful, and attractive images as covers can greatly increase click through rates. The cover image should be related to the content of the notes, and can use attractive elements such as bright colors, food images, fashion brands, etc. to stimulate users' reading interest.

3. Provide valuable content:
Content quality is fundamental to improving reading volume. To ensure that the content is valuable and informative, while also meeting the needs and tastes of the target audience. You can refer to some writing techniques for articles, combined with pictures, videos, or on-site research experiences, to make notes more vivid and interesting, attracting more users to read and like them.

4. Reasonable use of keywords:
When taking notes, making reasonable use of keywords can improve search rankings and increase exposure. But be careful not to pile up keywords excessively, so as not to be seen as maliciously brushing rankings. At the same time, the selection of keywords should also be related to the content of the notes to avoid misleading users.

5. Regularly update notes:
Maintaining account activity is the key to increasing reading volume. Regularly updating notes can keep users informed of your updates and also help increase account weight. You can choose the appropriate time to post notes based on the user's reading habits and topic popularity.

6. Increase interactivity:
By interacting with fans, adding comments, likes, and other interactive methods, the activity and user stickiness of the account can be increased, thereby increasing the reading volume. Can actively respond to user comments and establish a good interactive relationship with users.

7. Lightning protection and pit avoidance:
Avoid publishing any illegal content, such as false uations, prohibited content, unqualified content, etc. These contents not only affect user experience and account weight, but also reduce the reading volume of notes.

8. Choose appropriate topic and location tags:
When posting notes, you can choose appropriate topic and location tags to increase the exposure and search ranking of the notes. At the same time, it is important to choose topic and location tags that are relevant to the note content to avoid misleading users.

In summary, to increase the reading volume of Xiaohongshu Notes, optimization and improvement are needed from multiple aspects. Only by doing well in terms of title, cover image, content quality, keywords, release time, interactivity, etc., can you attract more users to click and read your notes.

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