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Tiktok E-commerce Double 11 will be officially launched at 0:00 on October 9

News2025-09-29
On September 28, it was announced that TikTok Shop's 2025 Double 11 shopping festival will begin at 00:00 on October 9, running until 24:00 on November 11. The promotional activities include "Instant Discount" and "Flat Discount," both funded by merchants. Merchants can choose to participate in either the Instant Discount or Flat Discount, but each product can only join one promotion. To participate in other promotional activities, merchants must first complete the registration for either the Instant Discount or Flat Discount.

Instant discount is a promotional activity organized by the platform. After the product is approved for participation, consumers can enjoy the discount funded by the merchant without needing to meet minimum order requirements or purchase multiple items. For the transaction amount covered by the instant discount, the merchant does not receive equivalent cash revenue, meaning the discount is provided to consumers at the merchant's expense.

During the promotion, merchants can opt to participate in the "Flat Discount" activity when registering products. The discount is covered by the merchant. Once approved, consumers will see the promotional price and the flat discount when purchasing the activity product. For products participating in instant discounts and flat discounts, the platform will fully transmit the discounts across the entire chain, enhancing consumer purchase conversion.

This year, Douyin E-commerce launched the "Douyin Mall Mid-Autumn & Double 11 Grand Sale" campaign, combining the Mid-Autumn Festival promotion with the Double 11 promotion. The event runs from 00:00 on September 16 to 24:00 on November 11, lasting a total of 57 days. The price verification period for the Mid-Autumn Festival promotion is from September 5 to October 6, while the price verification period for the Double 11 promotion is from September 16 to November 11.

The products eligible for this year's Double 11 promotion must meet all the following admission requirements:  1. The product return rate within the past 30 days must be ≤ the category-specific return rate threshold for the same period.  2. The shipping logistics return rate within the past 30 days must be ≤ the category-specific shipping logistics return rate threshold for the same period.  3. The product negative review rate within the past 30 days must be ≤ the category-specific negative review rate threshold for the same period.  4. The complaint rate within the past 30 days must be ≤ the category-specific complaint rate threshold for the same period.

To ensure consumers' shopping experience during the promotion period, merchants participating in the flash sale and successfully registered for the event must provide free shipping services to consumers in mainland China (excluding Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hainan, Hong Kong, Macau, and Taiwan) during the event.

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