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How to choose products for e-commerce?

How to choose products for e-commerce?

Help Center2024-09-05

What is the most important thing in doing e-commerce? Of course, it's a selection. As the saying goes, choosing the right product determines life and death. Choosing a good product, using the same materials, building the foundation for listing, and driving it, may result in a high sales volume and no exposure.

Do you think this is a technical issue for everyone? That's not necessarily true, it's just a matter of poor quality. Good product, easy to make. Even experts cannot get exposure for bad products. This is where the magic of the product lies.

Since quality is so important, choosing a good product is crucial. Okay, the question is, how to choose a good product? This is a technical activity. This article will share with you the ways and methods of selecting products from the following aspects, hoping that you can also choose products that easily go viral based on these methods.

01

Product selection method one: Experience based selection

The most accurate and efficient way to select products is undoubtedly through experience. Experience based product selection refers to the fact that you have been working in a certain category for more than five years. You have a clear understanding of how many manufacturers there are in this industry, what their bosses are called, how big the market space is, and the products that were popular last year and are going to be popular this year. Do you find it difficult to select products after gaining these experiences?

It's not me who boasts, based on my three months of experience in the skincare industry, when I get a product, as long as I weigh it in my hand, I can accurately determine whether it's a steamed egg or not. Just kidding.

It's a joke to rely on three months of experience to select products. There is a high threshold for selecting products based on experience. When a newcomer in e-commerce asked me how to select products for a certain category, I said that based on your current understanding of the category, you should look at what others sell well and follow them to sell. Don't choose products yourself, you can't choose.

The most valuable aspect of experience based product selection is the ability to detect products that are about to explode through a keen sense of smell. This is a skill that can be exchanged for money. When you establish a white horse link before your competitors, you will earn more money earlier than them. When beginners know that this link can make money, you have already earned a lot and left to play the next product.

Since experience is so good for selecting products, I also want to use experience to select products. Look at the chief physician in the hospital, if there is anyone who has just graduated and sat in that position a few months ago.

You have to endure, delve into a category and endure for a few years. Only then will you have a slight experience advantage over newcomers. Time is equal to everyone, and if you invest time, you will gain something. If you don't invest, don't play experience selection.

02

Product selection method 2: Data selection

This is the favorite way for every new e-commerce user. As soon as they come up, they ask: Does Pinduoduo have any third-party data platforms? I'll go check the category data to see what products are selling well.

To be honest, if there had been such a platform a few years ago that could have harvested your new leek, but now it's okay, there are no such platforms anymore, they've all been taken advantage of by the platform.

Although I don't know why the platform wants to compete with third-party data platforms, one thing is certain: the data from third-party platforms is not accurate because the platform does not have an open data interface, so how can third parties have data? I have compared my store before and looked at third-party data platforms, but the data doesn't match at all. So, I basically don't look at data from third-party platforms now.

Is it possible that there is no data available for product selection. It's just that my knowledge is limited, and I don't have access to any third-party data platforms like Pinduoduo anymore. But e-commerce is not just about Pinduoduo, there are also Taobao, Douyin, and so on. And there are still many third-party data platforms on Taobao and Douyin. When we do Pinduoduo or other platforms, we can also refer to third-party data from competing platforms.

For example, if you work on Pinduoduo, look at the data analysis platform on Douyin and see what products have suddenly become popular on Douyin recently. Then search on Pinduoduo to see if anyone has done it. If no one has done it, congratulations, you have found a treasure.

Don't doubt it, there are indeed such products. For example, a certain card is selling well on Taobao and JD.com, and there are only 2-3 companies that make it on Pinduoduo. As long as you have this product, it can go viral.

03

Product selection method three: List selection

This is my favorite and currently used product selection method, simple and reliable, and error free. Taking Pinduoduo as an example, its sales chart is absolutely authentic and reliable. Those who can make it to the top of the list must be the best-selling products in their category.

I have a habit of looking at the rankings every day to see if there are any new products on the list, then searching for keywords and screening the links according to sales ranking to see if there are any new links or new products that have recently started selling hundreds or thousands of orders per day.

When I find a new face, I will see if I have similar products. What is similar is that everyone has similar functions. After all, the probability of having exactly the same products is too low. As long as the appearance is similar, he can get up, why can't I get up.

The selection of products for the list depends on everyone's resources and abilities. If you have a more advantageous supply chain, you can compete on the leaderboard. If your skills are not very good, then look for new links. Even if the price is a little cheaper than the other party, you can quickly grab their traffic.

The selection of products for the list does not require experience, nor does it require spending money to buy a third-party platform account. Just one word: Diligence. By looking at the rankings once or twice a day, persevering, and doing nothing, you will know what products you need to make.

04

Product selection method four: Follow selection

There are some weak creatures in the ocean whose way of survival is to rely on other organisms with hard shells. Since we don't have the ability to select products, following the expert in product selection is also a good path.

How to follow the experts in product selection? Firstly, we need to clarify which stores the big shots have, such as 1688 merchants, and what new products they have launched. You should know that others have dedicated procurement teams, so the selection of products is supported by scientific methodology, and their accuracy in product selection naturally cannot be said.

There are also stores of companies ranked first and second on the same category list on Pinduoduo. Everyone can follow them and open Pinduoduo every day to check the store's follow page, which will truthfully tell you what products your competitors have recently listed and which ones are hot selling.

There is never a lack of beauty in life, what is lacking is the eyes to discover beauty. The potential explosive product is right now, it depends on whether you can notice it.

Following product selection also requires some understanding of the industry. At the very least, you need to know which stores are doing well in your category, which company they are from, and even more importantly, how they created the links. That would be even better.

How to obtain the method of linking competitor companies? Similarly, there is never a lack of methods in life, what is lacking is the mind to come up with solutions. As long as you think, there will always be solutions.

05

last

Choosing products can be both difficult and simple. Simply put, you can choose any product and put it on the shelves for promotion. Maybe with luck, it can really go viral. The difficulty is that if you want every link and every product you choose to go viral, it is also difficult to achieve.

Be diligent in product selection and linking. With enough experience and time, the success rate of product selection and linking will increase. Product selection needs to be done slowly.

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How to choose products for e-commerce?