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SHEIN Poland celebrates its first anniversary with over 330 companies conducting business

News2026-05-21
On May 21, in celebration of SHEIN's one-year anniversary of opening its platform to Polish brands, SHEIN will introduce new services for Polish sellers to enhance their management efficiency and help more Polish brands expand into the European market.

SHEIN officially launched its Marketplace business for Polish sellers in April 2025, enabling local brands and sellers to sell products online and expand their business scale with the platform's support. Through this platform, Polish sellers can reach over 100 million consumers across Europe and have opportunities to engage with more users worldwide. Currently, more than 330 Polish enterprises have started operating on the platform.

This upgrade is primarily optimized based on seller feedback, including the provision of more platform tools, logistics support, and solutions to enhance overseas market exposure. It helps Polish brands expand international sales more efficiently while maintaining autonomy in brand communication and positioning.

SHEIN stated that an increasing number of Polish brands are leveraging the platform to expand their influence and sales scale in the European market. By optimizing seller experiences and enhancing integration with local partners, SHEIN helps Polish brands grow their businesses more easily while maintaining control over brand image and product assortments. The platform also noted that Poland is one of its key markets, and it aims to attract more local businesses to join in the future.

In addition to investment attraction, SHEIN is continuously expanding its logistics and supply chain network in Poland. The company is recruiting staff for its new e-commerce logistics center near Wrocław, a key distribution hub in SHEIN's European operations. SHEIN reported that the logistics center has created 5,000 jobs in Lower Silesia, Poland, bringing its total local employment to over 8,000 since 2022.
The logistics park employs advanced robotics and automation systems to enhance delivery efficiency and shipping speed while maintaining high operational standards. Upon full operation, the total area will reach 740,000 square meters, making it one of the most advanced e-commerce warehousing centers in Europe.

Additionally, SHEIN is strengthening its collaboration with local enterprises. Currently, the company has established partnerships with over 170 small and medium-sized businesses, helping Polish and European brands reach a broader consumer base through logistics services and traffic support.

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