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How to obtain popular tags on Xiaohongshu?

How to obtain popular tags on Xiaohongshu?

Help Center2025-06-11

On Xiaohongshu, tags are one of the important ways for content to be discovered and recommended. And how to obtain popular tags has become a focus of attention for many users. This article will introduce how to effectively obtain popular tags on Xiaohongshu, increase content exposure and user attention.

1. Understand the target audience
Understanding the target audience is crucial before selecting tags. Different audience groups may be interested in different tags, so targeted tag selection is necessary to attract more target users.

2. Research hot topics and trends
As time goes by, users' interests and focus are constantly changing. Therefore, timely understanding and researching popular topics and trends on Xiaohongshu can help us more accurately choose appropriate tags and increase the chances of content being discovered.

3. select tags related to the content
Tags should be associated with the content and accurately describe the theme and characteristics of the content. Choosing tags related to the content can allow more users interested in the topic to see our content and increase its exposure.

4. Avoid excessive use of labels
Although tags can help us increase the exposure of content, excessive use of tags may be seen as tag spamming behavior, affecting user experience. Therefore, when selecting labels, excessive use should be avoided and kept reasonable and moderate.

5. Utilize keyword search function
Xiaohongshu provides keyword search function, which can help us understand users' search habits and preferences for specific topics. By utilizing this feature, suitable tags can be selected more targetedly, increasing the likelihood of content being searched.

6. Refer to competitor label settings
Drawing on and referencing the tag settings of competitors can help us understand commonly used tags for similar content, thus better selecting tags that are suitable for our own content and attracting target users.

7. Diversified label combinations
Choosing diverse tag combinations can enable our content to reach a wider audience. Diversified tag combinations can also increase the likelihood of content being recommended and increase exposure.

8. Avoid label watering behavior
When setting tags, we should avoid excessive use of irrelevant tags to avoid being perceived as tag spamming behavior, which can affect user experience and the uation of our content by Xiaohongshu's recommendation algorithm.

9. Content originality and uniqueness
On Xiaohongshu, originality and uniqueness are important factors that attract user attention. Creating personalized and unique content can attract more users' attention and reading, thereby increasing the exposure of the content.

10. Rich content with illustrations and text
The content with both pictures and text is more attractive and can make users more willing to stay and read. Therefore, when publishing content, multimedia elements such as images and videos can be appropriately added to enrich the content format and improve the user reading experience.

11. Interact with users to increase interactivity
Interacting with users is one of the effective ways to increase user stickiness and attention. Responding to user comments, likes, and other interactive behaviors in a timely manner after publishing content can increase user engagement and increase the exposure of the content.

12. Regularly update content to maintain activity
On Xiaohongshu, regularly updating content is the key to maintaining user attention and activity. Regularly publishing new content can not only attract more users' attention, but also increase the exposure and ranking of the content.

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How to obtain popular tags on Xiaohongshu?