Chinese English

How can newcomers start live streaming sales?

Help Center2025-05-27
1、 How to livestream sales: dismantling the underlying logic
The essence of live streaming sales is the dual monetization of "content+trust". Novices need to clarify the three core points:
Character positioning: Choose the track based on one's own advantages (such as factory owner, mom uation, origin, etc.)
Product Strategy: Adhere to the "3331 Principle" (30% drainage style+30% profit style+30% main promotion style+10% image style)
Scene design: Create an "immersive shopping environment" (such as selling food in the kitchen scene and selling leftover goods in the warehouse scene)

2、 How to do live streaming sales: 3 things to do before starting
Account setup
Nickname: Industry term+persona (such as "Beauty Review - Sister Ling")
Avatar: Real person appearance or product close-up
Introduction: Using the formula of "Who am I+What value can I provide+Live time"
Equipment preparation
Basic version: mobile phone+circular light+triangular bracket
Advanced version: fill light+microphone+green screen (for virtual background)
mental construction
Pre set the first 10 live streams as a 'testing period', focusing on practicing language skills rather than pursuing sales

3、 The process and steps of live streaming sales: standardized SOP

4 hours before broadcasting
Publish a preheating short video (using the "Welfare Spoiler+Live Time" template)
Set the title of the live broadcast room (e.g. "Newcomer Premiere! Draw 3 iPhone15")
Core actions during broadcasting
0-5 minutes: Use welfare products to make a "data sprint" (such as a 1 yuan flash sale)
5-30 minutes: Delivery explanation (following the "FAB rule": attributes+advantages+benefits)
30 minutes later: interspersed with "hourly lottery" and "roll call interaction" to maintain popularity
Review after downloading
Must see data: dwell time, conversion rate, UV value (sales/audience)
4、 How to start a live stream for newcomers: A guide to avoiding pitfalls in the first broadcast
Avoid the three major minefields
✘ Self talk throughout the entire process, ignoring barrage interactions
Mechanical memorization of product parameters, lack of scenario based description
Excessive reliance on low prices without establishing long-term value
Quick Cold Start Techniques
Join the "new anchor support plan" (Tiktok searches for "anchor task")
Launch "Small scale spontaneous promotion" (budget 50-100 yuan/session, targeted local traffic)

5、 Beginner's Tutorial of Shuffle Tape Goods: Advanced Growth Path
0-30 days: Survival period
Goal: Live streaming for 2 hours every day, with over 500 viewers
Action: Imitate the dialogue of benchmark accounts and establish your own "popular product explanation template"
31-90 days: Growth period
Goal: Achieve a single GMV of over 10000 and a fan base of over 1000 people
Action: Develop "fan exclusive benefits" and establish a private domain traffic pool
90 days+: outbreak period
Goal: To create a personal IP and achieve a 'never setting live streaming room'
Action: Form a team, optimize the supply chain, and try multi platform distribution

  • Hong Kong, Guangzhou, Guilin

  • +86 13431173086

  • Media Cooperation: prseewaytec.com
    Recruitment: hrseewaytec.com
    Business Cooperation: bdseewaytec.com
    Integrity Report: complianceseewaytec.com

Copyright © 2022 Seewaytec.com Support:Amazing Tibet