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Practical strategies for improving video retention rate on Xiaohongshu

Help Center2025-06-04
Improving video retention on Xiaohongshu does require some strategies to attract and maintain audience attention. Here are five detailed strategies based on what you have provided:

1. Ask questions and provide solutions:
For example, "Have you also encountered such a skincare problem? Today, I'm here to share a super effective solution
This approach can immediately arouse the audience's interest, as they may be facing the same problem and wanting to find the answer.

2. Describe the scene and evoke resonance:
Do you still remember that summer when you played with friends at the beach? The sunshine, the beach, and the carefree feeling
By describing a specific scene, the audience will be more likely to resonate and be more willing to continue watching the video.

3. Introduce with a story to arouse curiosity:
For example: "There was a girl who was asked what perfume she used every time she went out. In fact, she just had a small secret. Do you want to know what it is?"
The introduction of storytelling can stimulate the audience's curiosity and make them want to continue watching to find the answer.

4. To get straight to the point:
For example, "Today I'm going to share this super useful beauty tool that I recently discovered, which can instantly transform you into a beauty expert
Directly enter the theme without dragging on, allowing the audience to immediately understand the core content of the video.

5. Action instructions to attract attention:
For example, "If you also want to have such a magical tool, please like and follow it quickly. I will share the purchase link and usage method in detail in the next video
By providing clear action instructions, viewers can be attracted to interact, thereby increasing the retention rate of the video.

In addition to the above five suggestions, there are other strategies to improve retention rates, such as:
Keep the video pace tight and avoid redundancy.
Use eye-catching titles and cover images to attract users to click.
Add interactive elements such as questioning, voting, etc. in the video to encourage audience participation.
Regularly update content to maintain interaction and stickiness with the audience.

In summary, improving the retention rate of Xiaohongshu videos requires the comprehensive use of multiple strategies, from content, form to interaction, all of which should be attractive and interesting.

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