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How much does it cost to open the Tiktok store

How much does it cost to open the Tiktok store

Help Center2025-04-23

With the vigorous development of Tiktok e-commerce, more and more businesses hope to open their own stores on the Tiktok platform to expand sales channels and increase brand exposure. However, for the merchants who first contact with Tiktok stores, a common question is: does the opening of Tiktok stores require fees? This article will answer this question in detail, and introduce the specific process and cost composition of the opening of Tiktok store.

A、 Is there a charge for opening the Tiktok store?
The answer is yes. The opening of the Tiktok store requires a certain fee. These costs mainly include deposit and technical service fees. The deposit is a fee that merchants need to pay when opening a small store, which is used to ensure the merchant's honest operation and compliance with platform rules on the platform. The technical service fee is the fee that merchants need to pay when using the Tiktok store platform service, and the specific amount depends on the sales of the store.

B、 Composition of opening expenses of Tiktok store
1. Margin
The amount of the deposit depends on the type of store and business category. The deposit for most categories is 2000 yuan, but there are also some special categories that require a higher deposit. After paying the deposit, businesses can officially start to operate Tiktok stores. If a merchant violates regulations or fails to fulfill relevant obligations on the platform, the platform has the right to deduct part or all of the deposit as a punishment.

2. Technical service fee
The technical service fee is the fee that merchants need to pay when using the platform services of Tiktok store. The specific amount is determined based on the store's sales revenue and is generally calculated using a rate system. When merchants settle sales, the platform will deduct the corresponding technical service fee based on the agreed rate. The rate of technical service fees varies depending on the category and sales volume. Merchants can check the specific rate standards when opening a small store.

C、 Tiktok store opening process
1. Prepare materials
Businesses need to prepare necessary materials, including business license, trademark, etc., before opening Tiktok stores. These materials are important basis for merchants to conduct identity authentication and business qualification review on the platform.

2. Choose the registration method
Merchants can choose to use mobile phone, Volcano, Toutiao or Tiktok and other accounts to register. Different registration methods may have different subsequent operations and permissions, and merchants should choose according to their actual situation and needs.

3. Fill in the information
After registration, merchants need to fill in the relevant information of the main body of the Tiktok store, including the store name logo、 Category, etc. These information will be displayed on the merchant's store page, which is an important way for consumers to understand the merchant and the products.

4. Review and Verification
The official platform will review the merchant's application for entry, including qualification review and store information review. After approval, the platform will further confirm the identity of the merchant through payment verification. Merchants need to complete the verification within the specified time, otherwise it will affect the normal opening of the store.

5. Pay the deposit
After the review is approved, the merchant needs to pay a deposit according to the platform's requirements. After the deposit is paid, the merchants can officially start to operate Tiktok stores.

D、 Precautions and Risk Warning
1. Understand platform rules and policies
Before opening Tiktok stores, businesses should fully understand the rules and policies of the platform, especially the provisions on deposit, technical service fees, product release, after-sales service, etc. This helps businesses avoid violations and reduce business risks during their operations.

2. Reasonably plan business strategies
After opening a small store, merchants should develop reasonable business strategies based on their actual situation and needs. Planning including product selection, price positioning, marketing promotion, and other aspects. A reasonable business strategy can help increase the exposure and sales of a store, achieving better business results.

3. Pay attention to platform dynamics and market changes
Tiktok platform and market environment are constantly changing. Merchants need to continuously monitor the dynamics of the platform and market changes, and adjust their business strategies and product positioning in a timely manner. This helps businesses maintain competitiveness and achieve sustainable development in fierce market competition.

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How much does it cost to open the Tiktok store