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During the 618 shopping festival, the transportation capacity of Tmall Global's Tokyo warehouse tripled compared to regular days

During the 618 shopping festival, the transportation capacity of Tmall Global's Tokyo warehouse tripled compared to regular days

News2025-06-11

On June 11th, it was reported that during the Tmall 618 shopping festival, Tmall Global's automated three-dimensional warehouse located in the hinterland of Tokyo Haneda Airport - Tokyo Warehouse - was operating efficiently with three times the peak capacity as usual. 20 AGV robots were shuttling through 250000 stocked items, and the assembly line packages flew by. The warehouse manager revealed: "Thanks to the physical direct connection with the JAL bonded warehouse, the early locking of air transport capacity, and the flexible expansion of the 'human-machine cooperation' mode, even if the order volume skyrockets, we can ensure that cross-border packages take off with 'zero delay' from customs clearance to boarding, building a 'super conveyor belt' directly to China for the Japanese brand of Tmall 618.

Image source: Xinhua News Agency

Wu Haichao, the head of Tmall Global's Japan investment promotion, introduced: "In the first wave of sales data for Tmall 618 this year, Japanese brands performed very well and welcomed a 'good start' in sales. Transaction data shows that the purchasing power of Chinese consumers is highly concentrated in the three core categories of 3C digital, high-end beauty and health care. Specifically, the 3C digital category has shown strong growth momentum, with Switch2 being released simultaneously on Tmall Global and Nintendo globally. Nintendo's transaction volume increased by over 50% in the first phase of Tmall 618; Taking advantage of the trend of retro cameras, the Fuji brand has seen a surge in sales by over 130%.

The representative of Kagami, a Japanese royal wine glass brand with a history of 90 years, said, "This year's Tmall 618, the brand's inventory has more than doubled compared to last year, and the transaction volume has increased by 30%." Japanese mosquito repellent brand VAPE has doubled the inventory of this year's popular products based on previous experience, and strengthened conversion through promotional methods such as distributing coupons in live streaming rooms. At the same time, the brand adopts Nintendo's same level anti-counterfeiting stickers, and the "OK" logo is displayed when the phone is illuminated, ensuring the source of authentic products in the channel.

The brand leader of Waterfront stated that "cross-border logistics and platform operation support can reduce trial and error costs, which is an important consideration for us to choose Tmall Global platform." Based on Tmall data insights, Waterfront selected three products from its 200 products that meet the needs of Chinese consumers, and opened up product awareness through live streaming sales during the 618 shopping festival, thereby achieving rapid sales growth.

Image source: Xinhua News Agency

The head of the overseas business department of Noguchi Medical Research Institute, who has participated in multiple Tmall 618 events, introduced that "brand transactions have increased by 150% this year, so the inventory in overseas warehouses is twice that of last year." He also specifically pointed out that Tmall Global has provided low-cost channels for overseas small and medium-sized brands to test the Chinese market through the "direct shipping of goods" model and optimized the efficiency of the entire logistics chain, and has achieved a breakthrough in the "5-day delivery" time for Japanese goods to be directly shipped to China.

In the "Top 500 Global Brands Online in China" list recently released by the National Development Research Institute of Peking University, Japanese brands ranked among the top in their source countries with 28 seats (accounting for 18%). from the source countries of imported brands on Tmall Global, in the past year alone, over 100 new Japanese brands have opened flagship stores through Tmall Global to expand their business in the Chinese market.

As a cross-border import e-commerce platform, Tmall Global has multiple "safety locks" in ensuring the quality of imported goods: it has introduced more than 20 third-party authoritative quality inspection agencies to jointly participate in the quality inspection of imported goods; Covering the entire category, identifiable brands and each incoming batch; Upgrade the anti-counterfeiting function by utilizing micro texture and other technologies to trace the source code; Strictly establish quality control standards for newly built warehouse identification models for second-hand goods, ensuring that platform products are genuine imported products from overseas.

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During the 618 shopping festival, the transportation capacity of Tmall Global's Tokyo warehouse tripled compared to regular days