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It is reported that the GMV of Tiktok E-commerce has increased by 34% year on year in the past year

News2025-09-24

On September 24, it was reported that, according to market news, the GMV of Tiktok E-commerce increased by 34% year-on-year in the past year (August 2024 July 2025). Previously, another news said that in 2024, the GMV of Tiktok E-commerce would be about 3.5 trillion yuan, with a year-on-year growth of 30%. This means that Tiktok E-commerce still maintains stable growth under the overall slowdown of e-commerce industry growth this year. Among them, shelf e-commerce has made outstanding achievements. During the 618 period of this year, Tiktok shelf e-commerce exceeded the expected goal, with GMV of about 200 billion yuan, accounting for nearly 50%. Tiktok didn't respond to the above figures.

Source: Tiktok E-commerce
The rapid growth of shelf e-commerce can not be separated from the subsidies of Tiktok e-commerce to shelf e-commerce. In the middle of 2022, Tiktok E-Commerce proposed to upgrade "interest e-commerce" to "global interest e-commerce", and successively launched Tiktok Mall page cards, independent APP, etc. At that time, Wei Wenwen, president of Tiktok E-Commerce, announced that it would focus on shopping malls and search, and the new field, namely shelf e-commerce, would account for more than 50% in the future.

A person close to Tiktok said that Tiktok e-commerce planned to gradually increase the proportion of shelf e-commerce to 30%, 40% and 50% within three years, and this goal has also been achieved as planned.

Tiktok disclosed on the e-commerce author exchange special session of the Tiktok Creator Conference held recently that Tiktok shelf e-commerce GMV increased by 49% year-on-year in the past year, higher than the overall growth rate of e-commerce; Over 5.11 million new e-commerce authors and 5.36 million new merchants have earned income through the platform; On average, 1.25 million e-commerce live streams are broadcasted every day, with over 300 million viewers. Live streaming e-commerce is becoming an important force in promoting employment and consumption.

Categories such as flowers, books, intangible cultural heritage, and agricultural products have entered new markets due to live streaming, while interest industries such as new Chinese clothing, pet supplies, and trendy cultural and creative industries have developed and grown in live streaming e-commerce. Data shows that 70 million e-commerce videos are watched by over 600 million people every day, and consumers' "watching and buying at the same time" has become the norm; There have been five interest industrial belts in China with annual transaction volume exceeding 10 billion yuan in Tiktok e-commerce, and 57 industrial belts with sales volume exceeding 100 million yuan, forming an industrial agglomeration effect and driving new growth of the real economy.

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