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Xiaohongshu has officially announced its e - commerce overseas expansion plan, which now covers the US market!

News2025-03-25
Xiaohongshu has launched the "Xiaohongshu E - commerce Overseas Expansion Pilot Program". This program is a solution designed by Xiaohongshu for merchants to expand overseas, integrating end - to - end services such as online transactions, trade exports, cross - border payments, and localized operations, helping merchants reach global users. After signing the agreement to become an overseas - going merchant, merchants can showcase their products in multiple ways through the content ecosystem of Xiaohongshu, such as in notes, live - broadcasts, and stores.

Currently, the first phase of the "Xiaohongshu E - commerce Overseas Expansion Pilot Program" covers the markets of the United States, Hong Kong (China), and Macau (China). However, the program is currently in the internal testing stage, and only some merchants will receive invitations. The program is not yet fully open for registration. Sellers can log in to the Qianfan web - end to check if they have been invited.

According to the official introduction of Xiaohongshu, overseas - going merchants who join the program can enjoy the following benefits:

1. Reach global users and expand overseas markets: The Xiaohongshu community brings together users from all over the world. Xiaohongshu merchants can accurately reach overseas users through "note - planting + algorithm recommendation". With the support of infrastructure such as intelligent translation and cross - border logistics, merchants can quickly open up overseas markets and seize the dividends of emerging markets.

2. Intelligent AI translation for barrier - free overseas expansion: To help merchants quickly open up overseas markets, Xiaohongshu E - commerce provides a convenient "translation software". Commodities, notes, customer service, account home pages, etc. support automatic multi - language conversion to ensure a better shopping experience for overseas users. At the same time, in order to reduce language barriers and labor costs, Xiaohongshu E - commerce also provides AI - automatic intelligent translation to help merchants handle overseas user inquiries and seamlessly connect with global demands.

3. Official cooperative logistics for professional and efficient transportation support: The "Xiaohongshu E - commerce Overseas Expansion Pilot Program" cooperates with international logistics service providers to provide end - to - end logistics solutions, providing merchants with stable and efficient cargo transportation services, ensuring that overseas - bound goods are accurately delivered to consumers in the United States, Hong Kong (China), and Macau (China), reducing delays and losses caused by logistics links.

4. One - stop operation for merchants to improve operational efficiency: Merchants do not need to switch frequently between different systems. All operations related to the "Xiaohongshu E - commerce Overseas Expansion Pilot Program", such as order processing, commodity management, and marketing activity setting, can be completed in one back - end interface (the Xiaohongshu Qianfan system), greatly reducing operation steps and time costs, allowing merchants to complete various operations more quickly.

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