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SEEWAY Technology: E-commerce operation business cooperation model and solutions

SEEWAY Technology: E-commerce operation business cooperation model and solutions

Help Center2022-08-18

Provide global e-commerce services for brands, bring better products to more consumers, and let global high-quality brands enter every family. Through our integrated brand e-commerce capabilities, we provide customized end-to-end brand e-commerce solutions that meet the unique needs of our brand partners. We leverage the resources of brand partners and seamlessly integrate with their back-office systems to enable data analysis of the entire transaction value chain, thus making our services an important part of brand partners' e-commerce functions.

As an important strategic partner of the brand, the company provides brand image building, product design planning, integrated marketing planning, visual design, big data analysis, online brand operation, precise advertising, CRM management, pre-sales and after-sales services, warehousing and logistics, etc. The whole link provides online services for brands, helps brands increase their popularity and market share, and grows together with brands.

Omni-channel operations cover omni-channel platforms such as Tmall, JD.com, Vipshop, Pinduoduo, and Douyin. The new consumer brand accelerator is a company that incubates emerging brands with its own strong brand management and brand operation capabilities, and forms long-term and stable strategic partnerships with brands through equity awards or equity investment.

We provide brand online management and operation services, brand online management sales services, brand distribution services, and content e-commerce services, of which brand online management and operation services are the main business.

Brand online management and operation services

Brand online management and operation service refers to the establishment of a cooperative relationship with the brand and the authorization of the brand to provide comprehensive operation services for the brand’s official flagship stores on Tmall, JD.com, Vipshop and other third-party platforms. Online sales directly sell goods to end consumers.

According to the brand online management operation model, we provide one or more of the following services in exchange for service fees:

1) IT solutions, including consulting with brand partners, IT infrastructure setup and integration, and online store setup and design;

2) Online store operations, including merchandising, website content management and store activity management, brand image building, Product design planning, integrated marketing planning;

3) Digital marketing, including marketing campaign planning and media services, social marketing, creative content and big data support; and/or • Customer service, including pre-sales and after-sales customer service.

Under the brand online management operation model, our brand partners are regarded as our customers. On the basis of analyzing the characteristics and status of the brand's products, the company customizes and implements online operation services for the brand, thereby helping the brand to increase its popularity and achieve sales goals. We mainly generate service revenue under this model.

In addition to the above services that we can provide under the brand online management operation model, we also provide warehousing and distribution services, whereby brand partners store goods in our warehouse for their future sales, while we manage inventory and Deliver goods to consumers. However, unlike the distribution model, we do not have product ownership, we do not have the freedom to price and choose goods, we do not have the discretion to choose suppliers, and we are generally not involved in determining product specifications. We can also act as an agent to assist brand partners to sell goods online and receive commissions from brand partners according to a predetermined formula. Our brand partners are considered our customers. We mainly generate service revenue under this model.

Brand online management sales servic

Brand online management sales service means that after establishing a cooperative relationship with a brand, the company purchases from the brand party in the form of purchase of goods, and our brand partners and/or their authorized distributors are regarded as our suppliers. After being authorized by the brand, it will provide comprehensive operation services for the official flagship stores of the brand on Tmall, JD.com, Vipshop and other third-party platforms, and directly sell products to end consumers through online sales.

The service content includes brand image building, product design planning, integrated marketing planning, big data analysis, precise advertising placement, warehousing and logistics, etc. The company's service value is reflected in the difference between the sales revenue of online products and the marketing cost (brands can You need to choose single-link, multi-link or full-link services from the above services). Brand Online Management Sales Model In addition to the functions of brand online management services, we have greater control over pricing and merchandising, and can more effectively apply our e-commerce solutions to maximize operational efficiency and sales Performance. The company's service value is reflected in the difference between the sales revenue of online products and marketing costs (including procurement costs and various expenses, etc.).

Brand distribution service

Brand distribution service means that the company purchases products from the brand in the form of buyout based on the authorization of the brand's distribution business, and then distributes it to Tmall, Taobao sellers or other third-party B2C platforms, and then sells to the terminal consumer by the above-mentioned distributors. The profit under this model comes from the difference between sales revenue and purchase cost and various expenses.

Content e-commerce service

The content e-commerce service refers to providing comprehensive operation services for the brand's official brand account and brand store on third-party platforms such as Douyin and Kuaishou after the establishment of a cooperative relationship with the brand. The services include: head and waist talent live broadcast delivery coordination, short video content production, blue V account live broadcast room operation and proxy broadcast, live broadcast and short video accurate advertising, integrated marketing planning, customer service, warehousing logistics, etc. On the basis of analyzing the brand and product positioning and characteristics, the company tailors the overall plan for the brand according to the brand image and brand product attributes, is responsible for providing one-stop service and is responsible for the service results. The company charges the brand party for service fees and sales promotion points according to the service effect.

E-commerce operation service process and content

1) The company's business is guided by creative modules such as brand image building, and operational modules such as big data analysis are effective service means. Timely pre-sale, after-sale, warehousing and logistics services provide strong support for the company's business.

2) Brand image building: According to the actual needs of the market, optimize product mix, increase consumer interaction, enhance brand cultural value, etc., to help brands rejuvenate and adapt to the needs of the online channel market.

3) Product design planning: starting from product selection, ingredients, craftsmanship, visual design, industrial design, etc., according to brand positioning, combined with the needs of target consumers, to help brands develop competitive products.

4) Integrated marketing planning: For the target audience, plan and rhythmically through creative activities to maximize the integration of social media and platform traffic, so that it can trigger participation at the same time to achieve sales goals.

5) Visual design: On the e-commerce platform, according to the characteristics of target consumers, for the purpose of product sales and brand image expression, user experience design is carried out to attract consumers, promote clicks and purchases.

6) Big data analysis: Based on big data analysis, the company improves product strategy, optimizes product mix, adjusts market pricing strategy, predicts follow-up marketing and market trends, realizes consumer precision marketing, continuously optimizes operational strategies and tactics, and ensures competitive advantage.

7) Data banking service: through digital analysis, management and application of Ali's big data platform (data bank, strategy center, new customer policy, business advisor, etc.). Sort out the current brand consumer assets, gain insight into pain points, and tap opportunities to help brands improve operational efficiency in the three dimensions of people, goods, and markets. Ultimately increase profits, improve customer satisfaction, and enhance the company's core competitiveness.

8) Online brand operation: with 4P operation as the core, namely product selection, pricing, promotion, and traffic channels, through the integration of traffic acquisition, conversion enhancement, customer order enhancement, precision marketing, optimization of consumer shopping experience, and increased repurchase How to operate to help brands build sales channels on e-commerce platforms.

9) Precise advertising placement: Based on the inherent promotion tools or other traffic channels of Tmall platform such as drill exhibitions, direct trains, star stores, etc., provide the required traffic for flagship stores, and optimize the input-output ratio with professional promotion capabilities to achieve Maximize the value of traffic resources.

10) E-commerce live broadcast: On the live broadcast platform, provide customers with a series of services such as anchor explanation, promotion and drainage, back-office operations, customer service logistics, etc., to realize the omni-channel sales layout of customers from shelf e-commerce to content e-commerce.

11) CRM management: use information technology and database management to increase brand and consumer interaction, attract new customers, maintain old customers, enhance member loyalty, increase revenue, and improve customer satisfaction.

12) Pre-sale and after-sale service: Equipped with a professional pre-sale and after-sale service team, the pre-sale service is for the customer to answer inquiries before purchasing, to stimulate the customer's desire to purchase, and the after-sale service solves the problem for the customer after the purchase.

13) Warehousing and logistics: It specifically includes services such as storage, custody, sorting, packaging, and third-party distribution of goods.

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SEEWAY Technology: E-commerce operation business cooperation model and solutions