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How to set SKU and price of goods in Tiktok store?

Help Center2025-06-17
In the operation of Tiktok store, it is very important to correctly set the SKU (Stock Keeping Unit) and price of goods to improve the sales efficiency of goods and the shopping experience of customers.

1. SKU setting method
Enter the product management page
Log in to the backstage of Tiktok store and enter the "Commodity Management" page.
Create or edit products
Click on 'Product Creation' or select an existing product for editing.
Add SKU specifications
In the "Price Inventory" module of the product editing page, click the "Add Specification" button.
Create specification names based on product attributes such as color, size, model, etc., and add corresponding specification values for each specification name.
Set SKU inventory and prices
Set corresponding inventory quantities and prices for each SKU combination.
Ensure reasonable price settings, comply with platform price management rules, and avoid abnormal price fluctuations.
SKU pre-sale settings (optional)
If SKU pre-sale is required, you can select "SKU pre-sale shipping mode" in the "shipping mode" and set the pre-sale end time and shipping time.
SKU on/off shelf management
Utilize the newly added SKU specification quick on/off function to quickly adjust SKU status according to business needs.

2. Price setting method
Enter the product editing interface
On the product management page, find the product whose price needs to be modified and click the "Edit" button.
Change price
In the "Price Inventory" module of the product editing interface, find the two price items "Original Price" and "Current Price".
Change the 'original price' to a new price and ensure that the 'current price' is consistent with the 'original price'.
Batch modification of prices (optional)
If you need to modify the prices of products in bulk, you can enter the batch price modification function page, select the products that need to be modified, set the modification plan (such as formula price adjustment, unified price), and then confirm the modification.
Price review and effectiveness
After modifying the price, it needs to be submitted for review. After approval, the new price will take effect.

3. Precautions
Comply with platform standards
When setting SKU and price, be sure to follow the platform specifications of the Tiktok store to ensure that the information is true, accurate and reasonable.
Avoid SKU abuse
Regular goods and accessories, complete sets of goods and individual items, and other non actual transactional goods cannot be sold in the same SKU.
Reasonable pricing strategy
Develop a reasonable pricing strategy based on market conditions and product costs to avoid frequent price changes that may affect user trust.
Pay attention to inventory situation
When modifying prices, it is important to pay attention to SKU inventory to ensure sufficient stock and avoid overselling or stockouts.

The correct setting of SKUs and prices of goods in Tiktok stores is of great significance for improving sales efficiency and customer experience.

Merchants should be proficient in setting SKUs and prices, comply with platform standards, develop reasonable pricing strategies, and pay attention to inventory to optimize product management and promote sales growth.

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