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Apple Tmall official flag launches New Year's goods festival promotion, iPhone Air up to 2500 yuan discount
News2026-01-25Starting from 0:00 on January 24th, Apple's official Tmall flagship store will launch a New Year's Day promotion, with the iPhone series offering a maximum discount of 2500 yuan. It will officially go on sale at 8:00 pm on January 25th.
It is reported that this is also the largest discount offered by the official Tmall flagship store since the release of Apple's new products last autumn. There are three specific discounts, including an Apple surprise coupon of up to 300 yuan, a direct store discount of up to 2000 yuan, and a national subsidy of up to 1500 yuan, which can reach the full online bottom price of official channels.
For example, Apple's first ultra-thin phone iPhone Air, the 256GB version, has a store discount of 2000 yuan, plus a national subsidy of 500 yuan, the highest discount reaches 2500 yuan, and the starting price is 5499 yuan; The iPhone 17 Pro series can receive a 300 yuan surprise coupon, starting at 8699 yuan, and can also be stacked with 12 interest free periods; The national subsidy for iPhone 17 starts at 5499 yuan after 500 yuan.
This preferential policy covers almost all Apple products, including iPhone, iPad, Airpods, Apple Watch, etc. The new Apple Watch S11, which was released last year, saw a direct drop of 600 yuan in stores. After adding a 100 yuan surprise coupon and national subsidies, the price started at 1954 yuan.
Consumers can open the Taobao app, search for iPhone to enter the official Apple Store flagship store, and receive coupons in advance on the homepage or product details page. Starting from 8pm on the 25th, they can place orders for purchase.
As the official flagship store of Apple on Tmall, unlike third-party platforms, the Tmall Apple Store is directly operated by Apple and has sufficient inventory during the New Year's shopping festival. It also shares inventory with the Apple Store online store, enjoys genuine product guarantee, supports 7-day no reason return after activation, and maintains official unified services to fully guarantee user experience.
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