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The Tiktok e-commerce has taken measures to rectify the discrepancy or exaggeration of clothing's heavy material function

The Tiktok e-commerce has taken measures to rectify the discrepancy or exaggeration of clothing's heavy material function

News2026-03-09

1. Addressing "Material Promotion Mismatch.".
For example, the main product image promotes a "100% cashmere" knit sweater, but the product attributes in the link indicate "wool 30%" with no cashmere content; the live-stream promotion claims a down jacket as "90% down," while the linked product attributes state "down content 50%" or omit the down content entirely.

If there is inconsistency between the product main image/product title/product material attribute information, or if there is a discrepancy between the material information promoted in the live stream and the material details on the product page, the platform will determine it as "non-compliance with product listing standards" and impose penalties on the merchant's products, including but not limited to product removal/termination, payment freezing, etc. Additionally, measures such as live stream interruption, commission account freezing, and potentially permanent revocation of e-commerce privileges may be taken against the creator.

Additionally, if it is verified that the material information of the goods received by the consumer does not match the advertised material, the platform reserves the right to impose measures such as product suspension, fund freezing, penalty deductions, or even store removal based on the type of material discrepancy and the severity of the violation.

2. Addressing "functional falsehood or exaggeration.".
R1: "Douyin" must be translated as Tiktok
Currently, Douyin e-commerce prohibits merchants and creators from using absolute terms such as "no pilling, no fading, no balling, no shrinking, no snagging" in their marketing to make false or exaggerated claims. It also explicitly bans functional and effect-related promotional language like "slimming legs, weight loss, skincare/beautifying, fat reduction, weight reduction, weight loss, breast enlargement, whitening.".

When promoting features such as "water-repellent, oil-repellent, stain-resistant, waterproof, sun-protective, anti-pilling, colorfast, anti-pilling, anti-snagging, and fade-resistant," the product must possess the relevant functions and meet the required quality inspection standards, allowing merchants and creators to make corresponding functional claims.

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The Tiktok e-commerce has taken measures to rectify the discrepancy or exaggeration of clothing's heavy material function