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Kwai 618 got off to a good start, and the GMV of the pan shelf commodity card was increased by 282% year on year

News2025-05-19
On May 19, it was reported that Kwai E-commerce released the first day of Kwai 618 Shopping Festival, and GMV across the region maintained rapid growth.

According to the data, compared with the first day of the 618 promotion in 2024, the GMV of Kwai e-commerce pan shelf commodity card increased by 282% year on year, the search GMV increased by 753% year on year, and the live broadcast GMV increased by 92% year on year. During the 618 shopping festival, users demonstrated strong purchasing power. On the first day of success, 277 products with a transaction volume exceeding one million yuan were sold, and the GMV of high priced products with a transaction volume of over one thousand yuan increased by 786% year-on-year. The growth of merchants is remarkable, with a 300% year-on-year increase in merchants with GMV transactions exceeding 10 million and a 100% year-on-year increase in merchants with GMV transactions exceeding 100 million. Industries such as tea and liquor health, jewelry and jade, and consumer electronics and home furnishings have shown outstanding performance.

Screenshot from: Kwai Extreme APP

The sustained high-speed growth of the shelving market is an indispensable incremental channel for businesses. According to Q4 financial report data of Kwai in 2024, GMV in the pan shelf area accounts for 30%. In addition, according to the merchant conference data, in Q4 of 2024, the transaction volume of Kwai e-commerce pan shelf area commodity cards will grow by more than 68% year on year, and the number of active merchants of commodity cards will grow by more than 26% year on year, of which the number of main shelf area merchants will grow by more than 70% year on year.

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